China approves its first Nintendo Switch game, paving the way for hardware launch

31 Oct, 2019 5:40am EDT

We still don’t know when the Nintendo Switch will hit China. But it might come soon, because the country’s strict authorities have finally approved the first Switch game: New Super Mario Bros. U Deluxe. 

abacus recommends
This dock promises to turn your Switch into an arcade cabinet
Animal Crossing players organize virtual vigils for the Tiananmen Square crackdown
With the gaming industry booming, Tencent looks to expand its reach in console games
The first non-Mario game on China’s Nintendo Switch is from Tencent
Wanted: Animal Crossing expert to build virtual island for US$2,500
More people turned to games during the pandemic lockdown in China

Nintendo announced in April that it had teamed up with Tencent to distribute the Switch in China, a country that once banned console gaming for 15 years. And there are signs it will happen soon: A “Nintendo Switch Flagship Store” recently appeared on China’s popular ecommerce site Tmall. (Abacus is a unit of the South China Morning Post, which is owned by Alibaba, the operator of Tmall.)

But releasing anything in China is hard. Consultancy firm Niko Partners says that Nintendo and Tencent still require certain approvals for hardware, and even then will likely wait for more games to be approved before launch. But they’re still bullish that the console will be out within the next six months.

GET OUR
BEST OF ABACUS NEWSLETTER
Email Address is not valid.
An Error Occurred. Please Try Again.
By registering you agree to our Privacy Policy
Thank you
You are now on the list.

more from abacus
China Internet Report 2019
TRENDING TOPICS
About Us Terms & Conditions Privacy Policy
rss